The 8-Dimension Marketing Audit: Know Where You Stand in Minutes

Why audits beat instincts

Most teams over-invest where they feel guilty and under-invest where they are blind. An audit replaces guilt with a scoreboard. The eight dimensions below cover the surface area that actually predicts growth, and a low score in any one of them points at a specific fix.

The eight dimensions

• SEO: technical health, rankings on commercial terms, and content coverage of buyer questions.
• Paid: presence, efficiency, and whether spend matches funnel readiness.
• Brand: consistency of voice and visual identity across every touchpoint.
• Email: list health, lifecycle coverage, and cadence.
• Social: platform fit, consistency, and engagement quality.
• Content: depth, differentiation, and whether it serves a strategy or a habit.
• Conversion: what happens after the click: pages, offers, and follow-up speed.
• Competitive: share of voice and positioning clarity against the set you actually lose deals to.

Reading your scores

Scores cluster into three stories. Low everywhere usually means no owner: fix cadence first. Spiky scores mean channel habits: rebalance toward the funnel stage that is leaking. High everywhere except conversion is the most common SaaS story: traffic was never the problem.

From score to plan

Each weak dimension converts to one initiative with an owner and a deadline. An audit that does not end in a plan is a report; an audit that does is a strategy. This derivation is exactly what Marsin runs at onboarding: scan, score, plan, team.

Frequently asked questions

How often should I re-audit?

Quarterly. Faster than that measures noise; slower lets drift compound.